Welcome Back to AdcommTV Pulse
With our third edition, we are proud to say that Pulse has found its rhythm, and so has the industry conversation we set out to be part of. The feedback from our first two issues has been encouraging, and the questions we keep hearing from properties across the country have shaped exactly what you will find in these pages.
This edition is built around a single idea: the property that performs. Not just operationally, but experientially. In a market where guests have more choices than ever, and ownership groups are watching every metric, the properties pulling ahead are the ones making smarter decisions about their technology, not just for today, but with an eye on what tomorrow looks like.
In this issue, we tackle one of the most common debates in hospitality right now, satellite TV versus streaming, and make the case that the best answer is not a choice between the two. And for our multifamily, senior living, and student housing readers, we explore why bulk TV agreements are becoming one of the most practical decisions a property can make.
We are also introducing a new regular feature, By the Numbers — a snapshot of data points shaping the hospitality and housing technology landscape.
As always, we are grateful to be a part of your operations. Whether you are a longtime partner or reading Pulse for the first time, thank you for being here.
Meet The Team
Samantha Sanborn
Operations Coordinator
Samantha Sanborn has been with AdcommTV for 11 years, and in that time she has worn just about every hat the company has to offer.
Spanning both L&I and MDU, her journey at AdcommTV has taken her through troubleshooting and customer support, sales administration, marketing and social media, field operations and inventory, accounting, reporting, executive support, and event planning, a range that she sums up in her own words: Continue Reading
Hospitality Trends
Satellite TV or Streaming? Why the Smartest Hotels Are Choosing Both
There was a time when the in-room television was a simple checkbox. Put a TV in the room, connect it to cable/satellite TV, and move on.
That era is over. Today’s hotel guest arrives with a streaming subscription in their pocket, an expectation of seamless connectivity, and, if your setup falls short, a willingness to say so publicly in a review. The entertainment system in a guest room is no longer background noise. It is part of the experience your property is being judged on.
One Contract, Less Complexity
Why Bulk TV Agreements Make Sense for Modern Properties
For many property operators, television service is supposed to be simple. It is an expected amenity, part of the daily experience, and something residents rely on without giving it much thought.
Until something goes wrong.
A billing issue appears. A resident cannot get service connected. Staff members end up coordinating service questions that should never have reached them in the first place. What should be a straightforward amenity starts creating unnecessary friction for the people managing the property.
Buy The Numbers
What Guests Actually Think About In-Room TV
45
%
Of guests expect a TV to be available in their hotel room.
30
%
Of guests use the in-room TV every time they are in the room.
20
%
Say in-room entertainment influences their decision to return to a property.
20
%
Say in-room shapes whether they recommend the property to others.
15
%
Say in-room entertainment affects how much they are willing to pay per night.
Source: HUB Entertainment “Tech, TV and Travel” Survey, March 2026. 2,000 U.S. consumers aged 21+ who stayed five or more nights in hotels within the past 12 months.
Remember that your DIRECTV service activation or upgrade could take you to Jamaica!
We’re excited to introduce an exclusive incentive for hospitality and healthcare properties planning a new DIRECTV activation or long-term renewal in 2026.
Qualifying properties that activate new DIRECTV service or complete a 5-year DIRECTV renewal with AdcommTV will have the opportunity to enter our raffle for a premium travel experience.
One (1) qualifying property will be selected to receive:
A 4-night / 5-day all-inclusive getaway for two
RIU Hotel in Montego Bay, Jamaica
Round-trip airfare for two from Fort Lauderdale (FLL) to Montego Bay (MBJ)